📖 Status of the book

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… communication is complex, fraught with tensions, misunderstandings, and problems — rather than a simple process of creating shared meaning.

– Littlejohn et al., 2017, Theories of Human Communication

Designing an experiment in practice isn’t just about applying statistical principles as covered in Chapter 2. In fact, a large component of experimental design in practice is being able to elicit information from the experts and translating it to the statistical structure needed for the experimental design. Therefore, any best practice for experimental design is incomplete without discussing the practical factors that comes into play in designing an experiment.

This part is organised as follows: